Diploma in Digital Marketing

Diploma in Digital Marketing
Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this digital marketing course is perfect for you.
The Professional Diploma in Digital Marketing course is our best certification course and can provide you with an introduction to key digital marketing skill, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.
Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

Syllabus

• Fundamentals of Digital Media Marketing
• Website Planning & Development
• Content Writing
• Social Media Marketing
• Search Engine Optimization
• Google Analytics
• Search Engine Marketing
• Affiliate Marketing
• Online Reputation Management
• Influencer Marketing
• Email Marketing
• Overview on Mobile Marketing
• Dashboard & Reporting
• Digital Marketing Planning & Pitching
• Career Advancement Plan

Career
Becoming a Certified Digital Marketing Professional will provide you with a strong foundation in the core concepts of digital marketing. Your Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.
Sales Professional:
Sales professional is another large category of people who participate in digital marketing course. There are multiple reasons for their interest:
Switch career to Digital Marketing: For entry level sales professionals, it makes sense to consider switching their career to digital marketing.
Career growth for experienced professionals: For senior sales professionals, the primary reason to join a digital marketing course is to accelerate their career growth as there is an important role of digital marketing for a sales profile. For e.g., a sales professional can leverage his/her presence on mediums such as LinkedIn, Twitter or Facebook for prospect mining or customer engagement.
Entrepreneur or Business Owner: For any business owner, acquiring new customers is always a priority. Given the growing Internet user base, there’s no better medium than digital media for customer acquisition. Accordingly, digital marketing is one of the most critical skills every entrepreneur needs to acquire today.
Student: Surely, Career prospects are the key drivers for a student in his/her consideration for a professional course. Among various choices, digital marketing is probably the best direction for both short-term and long-term prospects. It’s not only because of the kind of salary or role offered in digital marketing industry but also because of the level of job satisfaction in digital marketing.
Digital Marketing professional:
There are 2 primary reasons why a digital marketing professional participate in our program:
Expand their skill set: There are people who’ve specific skill set (e.g. SEO or SEM) or experience in digital marketing and want to expand their horizon across various areas of digital marketing for career growth.
Build mastery in digital marketing: There are digital marketers who’ve basic understanding or experience in digital marketing but lack mastery to confidently manage advanced or complex digital marketing campaigns.
• IT Professional: While a digital marketing professional doesn’t need to know technology, a good % of IT/Tech background students and professionals are opting to build a career in digital marketing industry.
Business Head: These are the people who are accountable for growth of a business as a whole or for a particular unit. As a part of customer acquisition strategy, they work with external digital marketing agencies or with their internal digital marketing team. While they themselves don’t play an execution role in digital marketing, their involvement in creating digital marketing strategy, defining & reviewing success metrics, identifying & deploying relevant resources for content creation is critical for the success of digital marketing in their organization. Accordingly, they need to be conversant with various aspects of digital marketing.
HR or other Professionals: Since digital media plays a role beyond marketing function, its knowledge is useful for professionals beyond sales & marketing. For e.g., an HR professional can leverage mediums such as Facebook, LinkedIn for employee engagement and talent acquisition.• Offer digital marketing service as a freelancer: One of the advantages of digital marketing service is that it can be offered remotely. Accordingly, there’s an opportunity to be a freelancer.
To become an entrepreneur: Fortunately, entrepreneurship is gaining the respect it deserves in developing economies such as India. Digital Marketing is an important skill to realize this dream for anyone who aspires to be an entrepreneur.
Make money through blogging or affiliate marketing: There are examples of people, who’ve been able to make significant money or build a full-time career in digital marketing. While it requires deep passion and perseverance, it’s not impossible.
From Big Art Skill Institute